How we used the Uses of Gratification theory to attract our audience:
Survey Results:
We asked a range of people to watch our film and complete a survey. Over 70% of the audience was part of our core audience and our results showed that they were mainly attracted to our film opening.
Overall we received a good feedback from the public. But we noticed some trends.
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| One of the female's survey answers |
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| One of the male's survey answers |
On the left is the answers from a male audience member and on the right is the answers of a female audience member. We noticed that most of the females gave an 8 or 9 for the last question, however the males gave a rating of around 5 or 6. We were able to successfully attract our core target audience, but our secondary audience, the males, were not as impressed. We were able to create a good atmosphere, which most romantic dramas need to be able to create some suspense that the females liked, but the males wanted to know more within the opening sequence to give more reasoning to the characters behaviours.
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