Q5. How did you attract/address your audience?

We used gratification theory in order to try and attract/address our audience:



Audience Feedback:

Once we completed our film opening we published a survey. This survey asked question such as "would you be interested in watching the rest of the film?", this was used as insight into what the reaction for our film was:

 When we asked what they expected the film's age rating to be, 100% of those who replied to our survey answered with either 12A or 15. From this, we deduced that we were being quite conservative with our targeted audience. The survey clearly shows just under 50% of those who took the survey believed the film should be rated 12A. To us this is positive as it means we can broaden the types of audiences we market the film to.





Many of those who took the survey were within the age bracket set out for our target audience. This means that the majority of the responses are from our target audience, this gives us a clear cut indication as to how our film is being received by those it is targeted at.

 We were quite shocked that more than half of people who replied to our survey were male, as our core audience is British females. It just shows us that we underestimated how attractive the film would be to males and means we can adjust our marketing campaign to be much more male oriented.

One of the questions asked was out of 10 how much did they enjoy the opening sequence. The majority of responses were from 7 onwards, we found this quite enjoyable to see as it meant that people were appreciating the film opening and were connecting with the story. There was a small percentage who rated the film as a 3/10, but that is to be expected as people have varying tastes in films. It just means that the opinions we are receiving are varied and can be taken into account if we decide to make another film of the same genre.

Most of those replied said that they would be interested in watching the rest of the film. This shows us that our opening was engaging enough to make audiences want to continue watching. As well as giving an indication that people would in fact be willing to go out and spend their money watching this film. Which could lead to the film being successful in the cinema.




The general consensus after we collected the results of the survey is that people enjoyed the film opening and if given the chance, would watch the rest of the film if it were made. As well as this, it showed us that we were successfully reaching our target audience[s].

In hindsight of collecting the results, I realise that we should have added in an option that allowed people to comment on the film and write their personal opinions. By doing this, we would also be able to get direct feedback from those who didn't take a liking to our film and tell us the reasons why they thought this.

After realising this, I made sure to go out and ask others about their opinions of the film opening, some of the responses included:

"I really enjoyed the opening and felt that you gave the characters a large amount of depth. I found it interesting to watch how Jess reacted to being forced to get up. It shows much more than is outright told to the audience, which makes us think about why she is like that."

- This was great to hear, as it told me that people were really understanding the characters and that our film opening made them really think.

"When you watch a Hollywood film the main storyline tends to be quite blande and is all there is to it. It's nice to see that in this film there is a main storyline between Jess and the boy (Alex), but that Jess also has her own side story. It makes it feel like she is a real person."

-I interpreted this as this person thinking that the characters were believable, because it is true that in real life everyone will have their own things going on. Even if there is some big event happening, everyone is affected differently and will handle things in their own way.