We had already chosen the name for our production company "Frozen Productions" and had a general direction to head in in-terms of the logo because of what people automatically associate with the term frozen. We contemplated various routes to head down, our first idea was to have a clock with its hand constantly stuck between two seconds; however due to the period of time the logo would be on screen for we thought it best to have something much simpler which the audience would not have to spend time trying to work out the meaning of the logo.
This is the end product:
It is exactly what people assume they will see when they hear of frozen productions. We had very little prior knowledge of how to use Adobe After Effects, so in order for me to be able to create this animation we found an online tutorial of how to do the wanted effect and made some slight changes to put our personal stamp on it.
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