Q3. What kind of media institution might distribute your media product and why?

When deciding which media institutions would be best suited to our film, there was a large amount to take into account. Our film was made in an independant style, meaning that any distributor would need a great deal of experience in working with independent films, because they tend to be directed at a very niche audience. If the film is distributed and marketed in the wrong way then our film would completely miss our target audience.  Our film is 100% a British film, with a British setting, British actors and made specifically for a British audience; from that we came to the conclusion that any distributor should be UK based with prior knowledge of the UK market. In order to give an overview of what our distribution and marketing strategy is, I have created a Prezi that outlines each of our decisions and the reasoning behind them.