Q4. Who would be the audience for your media product?

Choosing a target audience was one of the most important decisions when initially conceptualising our idea. In our research we found out that it is those between the age bracket of 16-24 years old who most frequently go to the cinema. It is from this research that we were able to come up without genre; Romantic Dramas tend to appeal to those in their late teens, early 20's because they are more likely to relate to the characters, events and setting than someone in their 40's who would percieve the circumstances in the film differently to how our characters and target audience do.

Core Audience: 

British Females, 15-21 years old

As well a core audience, we decided on two secondary audiences to widen our reach even further and give us a broader range of audiences. These two secondary audiences may have an association with the core audience, meaning they are all the more likely to go and watch our film.

Some films that have a similar target audience to our film include:


Remember Me                                                                           Now is Good
Core audience:                                                                             Core Audience:
12-18 year olds                                                                            12-18 year olds
Mainly females                                                                             Mainly females