Proposal: Film Institutions

The type of institution chosen for the production and distribution can have a major effect on the commercial success of the film. Since our film is an independent, British production. It would be expected that the chosen distributor is UK based, with previous experience in working with British Independent Romantic Dramas. This would similarly be expected from production companies. Production:   Our production company is Frozen Productions: We produce up to 5 films per year in our London based company.  Specialises British features, independent productions with the genres including: Drama, Romance and Mystery. Our graphic logo would consist of a close up of a clock with a twitching hand. Distributor:   Our preferred choice for the distribution company is Entertainment Film Distributors: They are UK’s leading distributor in Independent films, founded in 1978. They operate in the UK and Northern Ireland and different platforms. Main Genres: Drama, Romance, Comedy, Thriller, Action  110 Drama titles E.g. “Lassie”  48 Romance titles E.g. “Silver Linings Playbook” Examples of Films: “A little bit of Heaven”, “Something Borrowed” and “I hate Valentine’s Day” Films they distribute which have similar themes to our film: “A Little Bit of Heaven” AND “Silver Linings Playbook” In order to reach other potential markets, we intend to sell the European distribution rights excluding the UK, to Studio Canal; because they distribute 50+ films throughout Europe per year as well as having an in-depth knowledge in regards to the European markets media preferences. Funding: We will receive finance from ‘Funding for first-time directors’ which is provided by the British Film Industry. Release plan: Limited release in independent cinemas (Hackney Picture House, Rio), DVD releases, online releases through Netflix, Blinkbox, etc. and aired on TV channels (Channel 4)

Proposal: Target Audience

It is essential that we pick a target audience that is appropriate to out film, if the wrong audience is targeted, the chance of the film being unsuccessful increases dramatically. That is why a large amount of time went into our group discussing who would be the most suitable audience for our film.

Core Audience:  British Females, aged 15- 21 years old -London Setting 15-21 year old, British Females -London Accents -Relatable Characters -Relatable Events Preferred Genres: - Rom-Com -Comedy -Romance -Tragedy -Romantic Drama Ways they consume films: -Online Streaming I.e. Netflix, Blink box etc… -DVD (Watch at home) -In the Cinema (Not the most common) -Illegal Download i.e. UTorrent -Watching them on T.V. channels Generally they will watch films which, for them are extremely relatable; where they can identify with characters and use their story-lines as a way of helping them deal with any problems they may have themselves. Films with a political or serious message tend not to appeal to this particular group. As well as documentaries and films with a complex nature. Secondary Audiences: British Male 15-21 years old Appeals: -          Able to watch with girlfriend -          Good-looking actresses -          Relatable situations Parents of teens (40+) Appeals: - Since story line includes teenagers overcoming challenging circumstances -Can be used as a guide showing possible ways to handle these events, should they arise in their lives. -Partial insight into a teenager’s life, depicting how fragile a teenager can be at the best of times. Our main focus is on the UK Market; however other potential markets could include the USA and Europe. “Silver Linings Playbook” has very similar themes and story lines to our piece, taking $132m in the USA; it is an American made film and so has been produced in a very different style to the way our UK Independent film would be made. The similarities in the universal theme of coming to terms with death, makes our film of interest and relevance to overseas markets.