Q4: Who would be the audience for your media product?

We are mainly targeting British audiences as this is independantly produced and  distributed and would have less appeal to foreign audiences. The London Accents and iconography seen later in the film is relatable for domestic audiences.

 

Core Audience:

They are 15-24 year old females such as Jane, our voki character.

They like films like 500 days of Summer, The Perks of Being a Wallflower, and Slumdog Millionaire. They enjoy television shows like My Mad Fat Diary, Made in Chelsea and Friends. They like films that provide diversion (uses and gratification theory) from their life and like to view the world from a character's perspective.

Our film is relatable to them as they will be going through similar situations as the characters in this film such as living independantly from their parents and having access to alcohol. They are likely to have also experienced loss and relate to Jess's situation. The storylines of the films they watch can sometimes be aspirational as a way of helping them deal with any problems that they usually have.

Secondary Audiences:

They include 15-21 year old males such as our voki, Connor.

15-21 year old males enjoy films like Sky Fall, Inception and 21 Jump Street. They like TV shows like Big Bang Theory, The Walking Dead and Breaking Bad. They usually want entertainment (Uses and Gratifications theory) like good looking actresses or Special Effects to be in the films that they watch.



They also are the parents of teens (40+) skewed to female, like our voki, Jenny. 



They like films like Anna Karenina, Philomena and The Help.They also enjoy TV shows like Eastenders and Doctors. Parents try to watch films that supplies their surveillance needs (uses and gratifications).
Our film provides partial insight into a teenager’s life, depicting how fragile a teenager can be at the worst of times. Our story-line includes teenagers overcoming challenging circumstances so the parents may percieve our film to be a guide showing possible ways to handle these events, should they arise in their lives. 




Other Issues:
Censorship limits the audiences we could target and a much older audience like pensioners. They will not want to watch a film with profanities. Our classification will be 15 as Pulled from the rough will contain references to drugs and strong language.